An artist with vision helped save a fledgling Indow. Kelly Rauer is the company’s program manager. She is also a visual artist who uses multi-channel video installations of her body as the main subject in both movement and dance. (More on that in a minute!)
Without her, the company couldn’t have grown beyond the Pacific Northwest and might not have survived.
When Indow first launched in beta mode in 2010, dealers had to travel to Portland to attending trainings on how to use the proprietary laser measuring system to ensure a precision fit for every Indow Window.
As the company began to expand beyond the Pacific Northwest, it became clear these training sessions were a serious financial burden and deterrent for small would-be dealers.
It was a crucial moment.
Using her background in computer technology – which is fed in part by her artistic medium and past jobs creating operational systems and infrastructure for nonprofit art centers – Kelly designed an extensive online training course that requires certification.
Indow Windows national expansion went boom: the company now sells in 32 states and Canada and is growing every day.
Her art fed Indow Windows. And her art continues to grow and feed upon itself. Her latest video installation, Locate, is on display at Disjecta Contemporary Art Center, which The Guardian named the “centre of contemporary and performance art” in Portland. Her piece will also help anchor the closing reception for Portland2014: A Biennial of Contemporary Art. Dance and visual arts performers will respond to Locate throughout the reception on April 26, which runs from 7-10 p.m. at 8371 N. Interstate Avenue in Portland.
If you want inspiration and new perspective, check out Kelly’s work!