The story of how Michael Hofler came to be the new Creative Director at Indow started with his James C. Gardiner house.
The house, built in 1960, is a beautiful example of mid-century modern architecture in East Portland. Michael and his wife, Karen, love their Gardiner house. Its clean lines. Its flow – with every square inch designed to maximize living. Its efficiency: large eaves that shield the hot summer sun from casting too much light on the floor but in the winter allow it to travel far enough to brighten and warm the house.
It’s a treasure, Michael says. “And I won’t sell it – at least not to anyone who planned to change Gardiner’s vision in any way.”
But as with houses of that era, it has single-pane glass, making it chilly and drafty in the winter and allowing radiant heat buildup in the summer.
Replacing the windows would have cost more than $23,000 and marred the structure’s architectural integrity.
That’s when Michael found Indow. He realized they were just the thing to make his house even better by blocking drafts and keeping the original windows intact.
“Indow has helped my house become more efficient without altering its character,” he said. “I think that’s really important. The inserts just make perfect sense. I’m amazed that someone hadn’t thought of it sooner.”
While checking out the Indow website, he saw the company needed a creative director. As a brand design director, he had been looking for a company small enough that it didn’t already have a solidified brand.
He wanted to help build something from the ground up. And when he met founder and CEO Sam Pardue and the rest of the Indow team, he knew he could help.
“As soon as I met Sam I knew it would be a good fit. Like the fact that he allowed his staff to post playful out-take videos on the site showed that he and the company didn’t take itself too seriously,” he said.
“To me it was a sign that the company had the sort of culture I’d been looking for.”
In discovering Indow, Michael found a solution for his home and a career path with a clean tech startup that supports his desire to help the planet, rather than take away from it. He’s excited about the visual changes he has planned for the Indow brand and is looking forward to the year ahead.